How do they do that?
That's an age-old question. While there is no magic formula,
one of Elliott Wave International's senior instructors Jeffrey Kennedy has
identified five fundamental flaws that, in his opinion, stop most traders from
being consistently successful. We don't claim to have found The Holy Grail of
trading here, but sometimes a single idea can change a person's life. Maybe
you'll find one in Jeffrey's take on trading? We sincerely hope so.
The following is an excerpt from Jeffrey Kennedy's Trader's
Classroom Collection. For a limited time, Elliott Wave International is
offering Jeffrey Kennedy's report, How to Use Bar Patterns to Spot Trade
Setups, free.

Why Do Traders Lose?
If you've been trading for a long time, you no doubt have
felt that a monstrous, invisible hand sometimes reaches into your trading
account and takes out money. It doesn't seem to matter how many books you buy,
how many seminars you attend or how many hours you spend analyzing price
charts, you just can't seem to prevent that invisible hand from depleting your
trading account funds.
Which brings us to the question: Why do traders lose? Or
maybe we should ask, 'How do you stop the Hand?' Whether you are a seasoned
professional or just thinking about opening your first trading account, the
ability to stop the Hand is proportional to how well you understand and
overcome the Five Fatal Flaws of trading. For each fatal flaw represents a
finger on the invisible hand that wreaks havoc with your trading account.
Fatal Flaw No. 1 - Lack of Methodology
If you aim to be a consistently successful trader, then you
must have a defined trading methodology, which is simply a clear and concise
way of looking at markets. Guessing or going by gut instinct won't work over
the long run. If you don't have a defined trading methodology, then you don't
have a way to know what constitutes a buy or sell signal. Moreover, you can't
even consistently correctly identify the trend.
How to overcome this fatal flaw? Answer: Write down your
methodology. Define in writing what your analytical tools are and, more
importantly, how you use them. It doesn't matter whether you use the Wave
Principle, Point and Figure charts, Stochastics, RSI or a combination of all of
the above. What does matter is that you actually take the effort to define it
(i.e., what constitutes a buy, a sell, your trailing stop and instructions on
exiting a position). And the best hint I can give you regarding developing a
defined trading methodology is this: If you can't fit it on the back of a
business card, it's probably too complicated.
Fatal Flaw No. 2 - Lack of Discipline
When you have clearly outlined and identified your trading
methodology, then you must have the discipline to follow your system. A Lack of
Discipline in this regard is the second fatal flaw. If the way you view a price
chart or evaluate a potential trade setup is different from how you did it a
month ago, then you have either not identified your methodology or you lack the
discipline to follow the methodology you have identified. The formula for
success is to consistently apply a proven methodology. So the best advice I can
give you to overcome a lack of discipline is to define a trading methodology
that works best for you and follow it religiously.
Fatal Flaw No. 3 - Unrealistic Expectations
Between you and me, nothing makes me angrier than those
commercials that say something like, "...$5,000 properly positioned in
Natural Gas can give you returns of over $40,000..." Advertisements like
this are a disservice to the financial industry as a whole and end up costing
uneducated investors a lot more than $5,000. In addition, they help to create
the third fatal flaw: Unrealistic Expectations.
Yes, it is possible to experience above-average returns
trading your own account. However, it's difficult to do it without taking on
above-average risk. So what is a realistic return to shoot for in your first
year as a trader - 50%, 100%, 200%? Whoa, let's rein in those unrealistic
expectations. In my opinion, the goal for every trader their first year out
should be not to lose money. In other words, shoot for a 0% return your first
year. If you can manage that, then in year two, try to beat the Dow or the
S&P. These goals may not be flashy but they are realistic, and if you can
learn to live with them - and achieve them - you will fend off the Hand.
For a limited time, Elliott Wave International is offering
Jeffrey Kennedy's report, How to Use Bar Patterns to Spot Trade Setups, free.
Fatal Flaw No. 4 - Lack of Patience
The fourth finger of the invisible hand that robs your
trading account is Lack of Patience. I forget where, but I once read that
markets trend only 20% of the time, and, from my experience, I would say that
this is an accurate statement. So think about it, the other 80% of the time the
markets are not trending in one clear direction.
That may explain why I believe that for any given time
frame, there are only two or three really good trading opportunities. For
example, if you're a long-term trader, there are typically only two or three compelling
tradable moves in a market during any given year. Similarly, if you are a
short-term trader, there are only two or three high-quality trade setups in a
given week.
All too often, because trading is inherently exciting (and
anything involving money usually is exciting), it's easy to feel like you're
missing the party if you don't trade a lot. As a result, you start taking trade
setups of lesser and lesser quality and begin to over-trade.
How do you overcome this lack of patience? The advice I have
found to be most valuable is to remind yourself that every week, there is
another trade-of-the-year. In other words, don't worry about missing an
opportunity today, because there will be another one tomorrow, next week and
next month ... I promise.
I remember a line from a movie (either Sergeant York with
Gary Cooper or The Patriot with Mel Gibson) in which one character gives advice
to another on how to shoot a rifle: 'Aim small, miss small.' I offer the same
advice in this new context. To aim small requires patience. So be patient, and
you'll miss small."
Fatal Flaw No. 5 - Lack of Money Management
The final fatal flaw to overcome as a trader is a Lack of
Money Management, and this topic deserves more than just a few paragraphs,
because money management encompasses risk/reward analysis, probability of
success and failure, protective stops and so much more. Even so, I would like
to address the subject of money management with a focus on risk as a function
of portfolio size.
Now the big boys (i.e., the professional traders) tend to
limit their risk on any given position to 1% - 3% of their portfolio. If we
apply this rule to ourselves, then for every $5,000 we have in our trading
account, we can risk only $50-$150 on any given trade. Stocks might be a little
different, but a $50 stop in Corn, which is one point, is simply too tight a
stop, especially when the 10-day average trading range in Corn recently has
been more than 10 points. A more plausible stop might be five points or 10, in
which case, depending on what percentage of your total portfolio you want to
risk, you would need an account size between $15,000 and $50,000.
Simply put, I believe that many traders begin to trade
either under-funded or without sufficient capital in their trading account to
trade the markets they choose to trade. And that doesn't even address the size
that they trade (i.e., multiple contracts).
To overcome this fatal flaw, let me expand on the logic from
the 'aim small, miss small' movie line. If you have a small trading account,
then trade small. You can accomplish this by trading fewer contracts, or
trading e-mini contracts or even stocks. Bottom line, on your way to becoming a
consistently successful trader, you must realize that one key is longevity. If
your risk on any given position is relatively small, then you can weather the
rough spots. Conversely, if you risk 25% of your portfolio on each trade, after
four consecutive losers, you're out all together.
Break the Hand's Grip
Trading successfully is not easy. It's hard work ... damn
hard. And if anyone leads you to believe otherwise, run the other way, and
fast. But this hard work can be rewarding, above-average gains are possible and
the sense of satisfaction one feels after a few nice trades is absolutely
priceless. To get to that point, though, you must first break the fingers of
the Hand that is holding you back and stealing money from your trading account.
I can guarantee that if you attend to the five fatal flaws I've outlined, you
won't be caught red-handed stealing from your own account.
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